Social Media Lifeline for Last Keffiyeh Factory – BBC Middle East Business Report

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Three years ago the world’s media descended on the Hirbawi textile factory – the last keffiyeh makers in the Palestinian territories. At the time the Hirbawi family – who make the traditional Arab headscarf – were struggling to keep the business afloat amid competition from cheap Chineses imports. But following a deluge of global media interest things began to look up — and whatsmore, the Hirbawis are benefitting from social media to keep the orders coming in. Howard Johnson reports from Hebron.
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